BENEFITS
Small Changes, Big Impact:
How Improvements in Emotional Response, Attention, Engagement and Storyline
Can Drive Video Ad Effectiveness
Measure your audience engagement
Capture and keep your audience's attention. Get valuable insights into how noticeable your branding elements and messages are. Optimize your video ads for better emotional engagement and strategically place your branding elements to create a positive emotional connection with your brand.
Optimize the storyline
Improve your video ads by defining important and secondary scenes and analyzing the storyline moment by moment. Get valuable feedback on emotional engagement, attention, and user evaluation to create a compelling narrative that resonates with your audience.
Evaluate Implicit Impact
Measure the impact of your video ads on brand perception, including emotional appeal and image characteristics. Use implicit and explicit tests to see how your audience responds to your brand and strategically adjust your ads to create a positive and memorable association with your brand.
Global expertise
25+
years of team experience
200+
projects
200k+
measurements for benchmarks
40+
markets worldwide
OUR APPROACH
Discover the Science Behind Engaging Video Ads
With Empath, you can unlock the secrets of consumer behavior and preferences by leveraging cutting-edge neuroscience techniques. Our approach goes beyond traditional survey studies, using implicit measurements to capture consumers' true feelings and behaviors. This is especially crucial for video analysis, as consumers often behave differently than what they consciously declare.
Our unique approach includes utilizing a user webcam (activated only with their consent) and innovative gamified techniques for measuring mouse movements and response time. These insights provide you with a comprehensive understanding of your audience, allowing you to unleash your creativity without the risk of producing unnoticeable, boring, or even harmful content.
Empath's testing capabilities extend to both storyboards and final cut videos. Our fast solution can deliver online reports, visualizations, and interactive XLS dashboards in just a few days. This allows you to turn data into decisions in a snap.
What's even better is that Empath is cost-effective compared to traditional neuromarketing research. The cost of the project is comparable to that of a traditional online survey study, making it accessible to companies of all sizes.
See our 5 minutes webinar to learn everything
about Empath video testing
Neuromarketing insights that never been so easy and fast
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Get online reports and interactive XLS dashboards
Get interactive dashboards and online visualisations to interpretative results with minutes. Dealing with neuromarketing insights was never that easy. Your online results available immediately and dashboard will be ready within 48 hours after the lastresponse collected