Blog | Empath

The Psychology Behind Effective Video Advertising

Video advertising within the digital marketing sphere has turned out to be one of the most dominant advertisement mediums, capturing...

5 Neuromarketing Insights to Supercharge Your Advertising Campaigns

In the fiercely competitive world of advertising, understanding the human mind is key to creating compelling and memorable ads....

Using Neuromarketing: The Art of Video Ad Creation for Famous Brands vs. Emerging Businesses

Video ads serve as powerful tools for both famous brands and lesser-known companies to captivate their audiences and leave a lasting...

The Science Behind Viral Ads: Neuromarketing Insights for Creating Share-Worthy Content

In recent years, neuromarketing has emerged as a powerful tool for gaining profound insights into the minds of consumers. By integrating...

All Marketers Do This: The Newest Video Marketing Statistics You Cannot Ignore

Video marketing has become a ubiquitous presence on social media platforms, such as Instagram Reels, TikTok, and Facebook ads, and has...

Applying Empath's Technology to Testing Video Ads: How AI is Revolutionizing Neuromarketing

Video advertising is a powerful tool for marketers to promote their products and services. However, creating an effective video ad that...

From Good to Great: How Online Neuromarketing Tools Can Elevate Your Video Ads

In today's fast-paced digital world, online video ads have become an essential marketing tool for businesses of all sizes. With the rise...

Emotional Marketing: 7 Basic Emotions and How Brands Provoke them with Video Ads

The belief that we choose one product over another based on its price or quality is a misconception. Instead, it's the emotions that the...

How Apple makes advertising

Apple has a strong brand that is associated with innovation, creativity, and simplicity. Their products are high-quality and have a sleek...

Five advertisement trends in 2023

Advertising is an ever-evolving field, constantly adapting to changing consumer behaviors, technologies, and societal trends. In 2023,...