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The Psychology Behind Effective Video Advertising
Video advertising within the digital marketing sphere has turned out to be one of the most dominant advertisement mediums, capturing...
Juliet Bakhmut
2 min read


5 Neuromarketing Insights to Supercharge Your Advertising Campaigns
In the fiercely competitive world of advertising, understanding the human mind is key to creating compelling and memorable ads....
Juliet Bakhmut
3 min read


Using Neuromarketing: The Art of Video Ad Creation for Famous Brands vs. Emerging Businesses
Video ads serve as powerful tools for both famous brands and lesser-known companies to captivate their audiences and leave a lasting...
Juliet Bakhmut
3 min read


The Science Behind Viral Ads: Neuromarketing Insights for Creating Share-Worthy Content
In recent years, neuromarketing has emerged as a powerful tool for gaining profound insights into the minds of consumers. By integrating...
Juliet Bakhmut
3 min read


All Marketers Do This: The Newest Video Marketing Statistics You Cannot Ignore
Video marketing has become a ubiquitous presence on social media platforms, such as Instagram Reels, TikTok, and Facebook ads, and has...
Juliet Bakhmut
3 min read


Applying Empath's Technology to Testing Video Ads: How AI is Revolutionizing Neuromarketing
Video advertising is a powerful tool for marketers to promote their products and services. However, creating an effective video ad that...
Juliet Bakhmut
2 min read


From Good to Great: How Online Neuromarketing Tools Can Elevate Your Video Ads
In today's fast-paced digital world, online video ads have become an essential marketing tool for businesses of all sizes. With the rise...
Juliet Bakhmut
2 min read


Emotional Marketing: 7 Basic Emotions and How Brands Provoke them with Video Ads
The belief that we choose one product over another based on its price or quality is a misconception. Instead, it's the emotions that the...
Juliet Bakhmut
4 min read


How Apple makes advertising
Apple has a strong brand that is associated with innovation, creativity, and simplicity. Their products are high-quality and have a sleek...
Juliet Bakhmut
1 min read


Five advertisement trends in 2023
Advertising is an ever-evolving field, constantly adapting to changing consumer behaviors, technologies, and societal trends. In 2023,...
Juliet Bakhmut
2 min read
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