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How Apple makes advertising

Updated: May 23, 2023

apple ads

Apple has a strong brand that is associated with innovation, creativity, and simplicity. Their products are high-quality and have a sleek and minimalist design that is both visually appealing and easy to use.

Apple's marketing and advertising campaigns are also known to be effective and to create strong emotional connections with their customers.

What are the key components of Apple’s adverts? Let’s take a look at how Apple makes advertising.

Strong branding

Apple has a very strong brand that is associated with innovation, creativity, and simplicity. This brand identity is consistently reinforced through all of their advertising campaigns.

Emotional appeal

Apple's advertising often evokes strong emotions such as excitement, aspiration, and a sense of community. This emotional connection with consumers helps to make their advertising more memorable and effective.

Attention to design

Apple is well-known for its focus on design, and this is reflected in their advertising campaigns. Their ads are visually stunning and often feature clean, minimalist designs that are easy to understand and memorable.


Apple's advertising often tells a story, which captures the audience's attention, and creates an emotional connection with the product. This storytelling approach makes their advertising more engaging, memorable, and effective.

Product demonstration

Apple's advertising often demonstrates the product's features and functionality in a simple and easy-to-understand way, which helps to educate the consumer and increase their interest in the product.


Apple's advertising campaigns are consistent across all their products and platforms, this consistency helps to reinforce their brand identity, and maintain a strong relationship with their customers.

Apple's advertising is considered to be highly successful because it effectively communicates the key features and benefits of their products, while also creating an emotional connection with consumers and reinforcing the Apple brand.

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