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Applying Empath's Technology to Testing Video Ads: How AI is Revolutionizing Neuromarketing

Updated: May 23, 2023


video testing

Video advertising is a powerful tool for marketers to promote their products and services. However, creating an effective video ad that resonates with the target audience can be a challenging task. To address this challenge, Empath has been using AI to test video ads, providing marketers with valuable insights into how their audience reacts to their video campaigns.


Empath's technology uses AI algorithms to analyze data from eye-tracking, facial coding, and implicit tests to understand how people respond to video ads. Eye-tracking is used to track the direction of the participant's gaze and fixations, allowing Empath to understand what parts of the ad are catching the participant's attention. Facial coding is used to detect and interpret micro-expressions, providing insights into participants' emotional responses to the ad. Implicit tests are used to measure participants' subconscious emotional and cognitive responses to the ad.


The Benefits of Using Empath to Test Video Ads


One of the significant advantages of using Empath's technology to test video ads is that it provides objective and accurate insights into how the audience reacts to the ad. Traditional methods of market research, such as surveys and focus groups, are subjective and prone to bias, which can lead to inaccurate conclusions. Empath's technology eliminates this risk by using AI to analyze eye-tracking, facial coding, and implicit test data objectively.


Another advantage of using Empath to test video ads is the ability to conduct granular data analysis. Empath's technology can analyze individual responses to gain insight into how different demographics react to the same video ad. This information can help marketers target specific demographics more effectively.


Finally, Empath's technology is highly scalable, meaning it can analyze data from large numbers of consumers. This scalability makes it an ideal tool for companies that need to analyze data from thousands or even millions of consumers.


Eye-Tracking, Facial Coding, and Implicit Tests: The Trio of Empath's Technology


Empath's technology uses a combination of eye-tracking, facial coding, and implicit tests to provide a comprehensive analysis of the audience's response to video ads. Eye-tracking allows Empath to identify what parts of the video the viewer is paying attention to, while facial coding reveals the viewer's emotional response. Implicit tests measure the viewer's subconscious emotional and cognitive responses to the ad, providing deeper insights into the audience's reaction.


Together, these three technologies provide a comprehensive understanding of how the audience responds to video ads, enabling marketers to create more effective campaigns.


Making Informed Decisions with Granular and Real-Time Analysis


Empath's technology enables marketers to make informed decisions by providing granular and real-time analysis of data. By analyzing individual responses, marketers can gain insight into how different demographics respond to the same video ad, helping them to tailor their campaigns more effectively. Real-time analysis allows marketers to make quick decisions and adjust their campaigns on the fly to better target their audience.


Empath's technology is revolutionizing the way video ads are tested. By using AI algorithms to analyze eye-tracking, facial coding, and implicit test data, Empath provides marketers with objective and accurate insights into how their audience reacts to their video campaigns. The benefits of using Empath to test video ads include objective data analysis, granular analysis, real-time analysis, and scalability, all of which make it an essential tool for modern-day marketers looking to create successful video ad campaigns.


Get ready to elevate your ads with Empath!


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